Syed Rashad — CX & Operations Leader
Bengaluru, India  ·  2025
Customer Experience & Operations  ·  Bengaluru, India

10+ years building CX & ops that
actually work.
Customer experience, operations & growth
across startups in India.

I'm Syed — a customer experience and operations leader with 10+ years in fast-moving startups. I build teams, processes, and systems that make customer operations run well and scale without breaking.

Scroll to explore
Where I've worked
Mighty Fisdom smallcase Livspace Treebo Hotels A.D.A.M Health
10+
Years experience
40+
People led
94%
Peak CSAT
6
Companies
4
Products built
My Story

Bengaluru built me.
Startups shaped me.

I grew up watching Bengaluru shift from a BPO city to a startup ecosystem. Reading YourStory and TechInAsia late at night, I could feel a new era arriving — and I wanted to be inside it, not watching from the outside.

I started in customer operations in 2013. What kept me sharp wasn't the tickets I resolved — it was the patterns I noticed. The gap between what customers experienced and what leadership believed they were delivering. I've been closing that gap, at scale, ever since.

"The best operators aren't process managers. They're builders who happen to be systematic."

Over the past decade I've led teams of 40+, owned CX and operations across multiple verticals, built infrastructure that gives founders confidence, and worked shoulder-to-shoulder with CEOs through growth, crisis, and everything in between.

I've never been drawn to the structure of a large corporation. What motivates me is ownership — being trusted to build something from scratch, make decisions that matter, and see the results show up in the numbers.

My family has been the constant through all of it — through layoffs, through COVID, through every high and low that comes with betting on fast-growing companies.

The turning point · 2015
A café in HSR Layout that changed everything.

I applied for a customer support role at Treebo Hotels. My final interview was with Rahul Chaudhary, co-founder, at a café in HSR Layout.

I had done my research — competitor landscape, customer experience gaps, how Treebo was positioning itself. Rahul noticed. He offered me a Senior Operations Executive role instead of the support position I had applied for.

That moment — of being seen not for my title but for my thinking — shaped how I approach every role since. I show up prepared, with a point of view, regardless of what the job description says.

The longer arc · 2013–now
Fast-moving companies. Real decisions. Real stakes.

Working in fast-growing startups means wearing many hats — and sometimes bearing the weight of hard moments. I've been through layoffs as a manager, supporting teams through uncertainty while keeping operations steady. I led through COVID, balancing personal and professional pressure at the same time.

Startups test you differently. The speed, the ambiguity, the expectation that you figure it out — that's the environment I've always performed best in.

What I've built across these years: systems that scale, teams that stay, customers that return, and metrics that compound. That's the thread running through every chapter.

What I do

What I'm
good at.

CX Leadership
Building and running customer experience teams.
Setting up CX functions, writing SOPs, building QA and escalation frameworks, improving CSAT — and making sure the team actually runs well day to day. I've done this from scratch and at scale.
→ Good fit for startups that need CX built properly, not just managed.
Business Operations
Keeping operations structured and moving.
Building processes, managing cross-functional workflows, setting up tooling, and making sure things don't fall through the cracks. I've owned this in early-stage environments where there was no playbook.
→ Good fit for early-stage companies that need operational structure without over-engineering it.
Founding Team & Early-Stage Ops
Joining early and figuring things out.
I've been part of founding teams where the job was to build functions from scratch — with limited resources, no established processes, and a lot of ambiguity. I'm comfortable in that environment and know how to move fast without cutting corners.
→ Good fit for early-stage startups that need someone who can build, not just manage.
Customer Growth & Retention
Connect CX to revenue and retention.
From lifecycle campaigns and lead nurturing workflows to conversion funnel analysis and churn reduction — As part of the strategy and execution team, I contributed to campaigns that generated 25K+ leads and measurably improved customer retention.
→ Best for fintech or subscription businesses where customer lifetime value is the core metric.
At a glance

The quick version,
for busy people.

Experience
10+ years
Based in
Bengaluru, India
Team size led
Up to 40 members
Industries
WealthTech · Fintech · Hospitality · Healthtech · Marketplace
Peak CSAT delivered
94%+ (from 46%)
Functions owned
CX · Ops · Growth · Compliance · Product Collaboration
Company stage
Seed · Series A · Series B
Seniority target
Head of CX · Operations Lead · Founding Team Operator
Open to
Full-time · Advisory · Fractional
Where I've been

Six chapters.
One thread.

Six companies across a decade — each one teaching me something the last one couldn't.

01 / Now
2022–Present
3+ years
WealthTech
Mighty
Founding Team Member · Manager, CX & Business Operations
Joined as founding team — trusted to build the customer and operations layer from a blank canvas, directly alongside the founders
Owned end-to-end CX infrastructure: journey design, SOP development, QA frameworks, escalation protocols, and team culture — built from first principles
Designed Orion — internal ops platform integrating KYC, transaction data, portfolio analytics, and customer records; reduced tool fragmentation and improved response speed
Led mutual fund operations across 40+ AMCs and RTAs with full BSE and MFU integrations — regulatory compliance owned end to end
Launched Retirement Planning vertical from zero: 25,000+ leads generated, 3,000+ advisory sessions, directly supporting AUM growth
Built engagement workflows across WhatsApp and email — improved lead-to-client conversion by 14%
Delivered <6hr FRT, 90%+ SLA adherence, and 94%+ CSAT consistently across a lean, growing team
Scaled CX team from 1 to 10+ — hired, coached, and built the culture that made the function credible
02
2020–2022
2 years
Fintech
Fisdom
Senior Manager — Customer Experience & Operations
Led a 40-member CX team across Mutual Funds, Broking, NPS, Insurance, and Digital Gold — one of the broadest multi-product CX ownership scopes in the company
Redesigned core processes end-to-end — reduced TAT by 50%, lifted CSAT from 46% to 92% in under 12 months
Launched Customer Excellence Programme — contributed directly to ₹25 Cr+ AUM growth within 8 months
Delivered 15% operational cost reduction through CPaaS platform optimisation and process consolidation. Full team performance maintained through COVID with zero SLA breach.
03
2019
9 months
Investment Tech
smallcase
Product Specialist — CX & Broker Relations
Improved broker onboarding experience — reduced support volume by 12% through journey redesign
Embedded directly with product and engineering teams — translated CX insight into product decisions and UI improvements
04
2017–2018
1.5 years
Marketplace
Livspace
CX Consultant
Managed high-value HNI client relationships across B2B and B2C channels — quality of experience directly influenced project size and referrals
Designed partner onboarding programmes that reduced ramp time. Reduced cross-functional friction by mapping and eliminating key dependency bottlenecks.
05
2015–2016
Founding team
Hospitality Tech
Treebo Hotels
Senior Operations Executive — CX & Ops · Founding Team
Joined as a founding member of the Guest Experience function — built from zero across 70+ properties nationwide
Worked directly with co-founders and Director of CX to design the company's first customer service infrastructure: IVR, chat, email, and SMS
Created the SOP framework and escalation protocols that became the operational standard for the team
Reduced no-shows by 52% through a predictive engagement and pre-arrival communication programme. Managed OTA reputation at scale — ratings improved measurably within two quarters.
06 / Origin
2013–2015
First role
Healthtech
A
A.D.A.M Health
Executive — CRM
Managed global B2C and PAN-India B2B support operations — first exposure to the complexity of multi-market customer operations
Handled payment reconciliations across markets — attention to process accuracy developed early
If something here resonates, I'd be glad to have a conversation.
Say Hello →
Things I've built

From idea to live.
Built as an operator.

Not a developer. Someone who identifies real problems and finds the fastest, most credible way to solve them.

🔒
Privacy · Consumer Product
Picamanah
Personal images were being shared without consent in India's matrimony ecosystem — copied, forwarded, misused. No product existed that let people share photos safely with controlled access. I built Picamanah: a privacy-first platform with consent-based access controls. People decide who sees their photos, and under what terms. This wasn't a side project. It was a real problem I kept hearing about — and I built the solution.
🗳️
Civic Tech · Community Tool
VoterTrace
Ahead of elections, people in my community couldn't find themselves on electoral rolls — the data existed, but accessing it was opaque and slow. I built VoterTrace: an OCR-powered search tool that extracts and fuzzy-matches names against electoral roll datasets. It spread organically across Bangalore communities and was used for real voter awareness drives. One weekend. One real problem. One working solution.
Try VoterTrace → Community Tool
🧭
WealthTech · Internal Product
Retirement Engine
The challenge: how do you engage customers about retirement planning before they feel ready to ask about it? I built an internal tool at Mighty that assesses each customer's retirement readiness based on their profile and behaviour, and triggers contextual outreach at the right moment. Result: meaningfully improved lead qualification quality and deeper engagement with the Retirement Planning vertical.
Internal Tool · Mighty Work Project
🏢
Real Estate · Client Work
Proprush
A legacy real estate developer had no online presence — no website, no credibility signals, no way to capture leads. They were losing business to competitors who'd simply figured out the internet. I designed and shipped their website, deployed it on GitHub Pages, and configured a custom domain through GoDaddy. First enquiry came in within the week.
Visit Proprush → Client Project
What people say

In their own words.

A
Aakshat Paandey
Head of Product & Design · AI SaaS · Mighty
"His remarkable ability to empathize with users and transform their needs into actionable strategies played a pivotal role in driving the success of our product. His approach to bridging the gap between customer expectations and product outcomes was truly inspiring."
Mighty
B
Bhavya Joshi
Portfolio Manager · Ex-Mighty, BITS Pilani
"A true generalist and customer success expert — a key asset in building and scaling from 0→1 and 1→10. His vast experience across sectors helps him take a solution-driven approach in every situation. If I get a chance, I will definitely work with him again."
Mighty
V
Vaibhav Sinha
Accenture Strategy · Design & Digital Product
"A go-getter with a strong focus on growth, constantly thinking ahead to improve processes. His forward-thinking mindset and dedication to excellence made a significant impact on our operations. I highly recommend Syed to any organisation looking for a driven and innovative professional."
A.D.A.M Health
B
Bala Subramani NS
CX Leader · Flipkart, Urban Ladder, Slice
"Never shies away from additional responsibilities and always seeks ways to innovate and improve. His commitment to growth and customer excellence is evident in everything he does — not only a hard worker but a forward-thinker."
smallcase
J
Jayakanthan P
CX & Ops Leader · Escalation & Process
"Takes responsibility and ownership, ensuring all tasks are completed on time. I was impressed with his successful projects in creating CRM dashboards, SOPs, and CSAT frameworks."
Livspace
Core competencies

What I bring
to a senior role.

Customer Experience & Operations
Customer Journey Design CSAT & NPS Improvement Escalation Governance Retention Strategy Complaint Resolution Systems Service Recovery Customer Lifecycle Management SOP Design & Implementation Service Ops Scaling QA Frameworks Workforce Planning KPI Dashboard Design TAT Reduction Process Reengineering Compliance Operations
Growth & Retention
Lead Nurturing Workflows Cross-sell & Upsell Journeys Engagement Automation Retention Campaigns
Product, Tech & Tools
Product Feedback Loops CX Tooling Evaluation CRM Systems Workflow Design Tool Consolidation Internal Product Design
Leadership & Team Building
Team Hiring & Coaching Culture Building Cross-functional Influence Founder Execution Support 0→1 Function Building 1→10 Team Scaling Senior Stakeholder Management
Domain Knowledge
Mutual Fund Ops (BSE, MFU) KYC & Compliance SEBI & AMFI Regulations Hospitality Guest Experience eCommerce & Marketplace Ops
Education & Credentials

Always learning.

🎓
BBA
ICFAI University
Degree
🏛️
Leading People
Harvard Business School Online
Certificate
🤖
Enhancing CX with Generative AI
Simplilearn
Certificate
📊
NISM VA — Mutual Fund Distributor
NISM (SEBI)
Certification
⚙️
Lean Six Sigma
White Belt
Certification
🌐
English · Hindi · Kannada
Professional Fluency
Languages
Beyond the job

What drives me.

I'm fundamentally curious about why things don't work the way they should — and compelled to close that gap. This shows up in how I approach work, but also in the things I build on my own.

"Building is how I think. When I encounter a problem, my first instinct isn't to complain — it's to sketch a solution."

I'm also deeply invested in community and civic tech. VoterTrace started because my neighbours couldn't find themselves on electoral rolls. That's the kind of problem I can't walk past.

And yes — I'm a genuine animal lover. That probably says something about the kind of empathy I bring to everything else.

🏙️
Startups & Bengaluru's ecosystem
Fascinated by how India's startup story keeps evolving. I've had a front-row seat for 10+ years and I'm still not bored.
🔐
Privacy & Digital Rights
Picamanah was built from a belief that everyone deserves control over their digital presence.
💰
Fintech & WealthTech
Democratising financial planning beyond the affluent. Technology making retirement and investing accessible to everyone.
🏗️
Building & Solving
Tools, workflows, products — I build things to think through problems. It's how my brain works best.
🐾
Animals
A deep love for animals — which probably says something about the empathy I bring to people and customers too.
Get in touch

If you're building something serious,
let's talk.

I'm open to roles in CX leadership, operations, and early-stage environments — at companies that care about getting the customer experience right. If you're a founder or hiring manager working on something interesting, I'd like to hear about it.

Open to full-time roles. Happy to explore advisory conversations too.

Let's Talk ↗